Wool is a pretty amazing fabric... if you sit down and think about it, there are at least a hundred different reasons why wool is just awesome!
One thing we love about wool is its resilience. Crush it, fold it, cram it into a suitcase and it will stretch itself back to its original size and shape. This is largely because wool is crimped (naturally wavy, in other words, but crimped is fun to say). Along with other features like elasticity and flexibility, resilience helps wool bounce back into shape. It keeps wool carpets springy, and fabrics wrinkle-free.
Stick around for more reasons why wool is awesome... We've got a ton of 'em.